What Clients Love: A Field Guide to Growing Your Business

What Clients Love A Field Guide to Growing Your Business Harry Beckwith is the author of Selling the Invisible and The Invisible Touch both marketing classics Now he applies his unparalleled clarity insight humor and expertise to a new age of mass commu

  • Title: What Clients Love: A Field Guide to Growing Your Business
  • Author: Harry Beckwith
  • ISBN: 9780446527552
  • Page: 431
  • Format: Hardcover
  • What Clients Love: A Field Guide to Growing Your Business

    Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion What Clients Love will help you stand out from the crowd and sell anything to anyone From making a pitch to building a brand, from designing a lHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion What Clients Love will help you stand out from the crowd and sell anything to anyone From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today s business battles Filled with real tales of success and failure, it shows you how to Fly a Jefferson Airplane Everyone knows there s a Jefferson Monument, but a Jefferson Airplane A brilliant, attention grabbing name often includes the unexpected and the absurd Strike with a Velvet Sledgehammer It s not a hard sell It s not exactly soft Selling well means finding the fine line between modesty and bragging, and driving the message home Speak to the Frenchman on the Street A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street Marketers, ecoutez Dress Julia Roberts Why one scene from Pretty Woman can enlighten you than a full year of study at a top business school What Clients Love will help you get focused, stay focused, and follow the essential rules to success by doing the little things right and the big things even better.

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      Published :2018-09-26T02:44:53+00:00

    One thought on “What Clients Love: A Field Guide to Growing Your Business

    1. Suraj Krishnan

      "What Clients Love" offers and delivers exactly what is promised to us, where Harry Beckwith has followed a no-nonsense approach and provides us insights into how to appease our clients and build relationships with them. In this global market of high competition, the only way to standout is by offering superior service to the customers and ensuring that they are always satisfied. Unfortunately, this book was published in 2003 and the best examples the author could come up with were Yahoo!, Googl [...]

    2. Sergei_kalinin

      Не очень понравилось :( Немного про нейминг и позиционирование, немного про клиентоориентацию, немного про качество услуг.Книга явно послабее, чем "Продавая незримое". Написано очень "лирично", т.е. избыток воды. Маркетинговых идей из книги нарыть можно, но все равно как-то вс [...]

    3. Chad Warner

      An insightful look at what clients love about service providers. It touches on marketing, sales, service, and client relations. Few (if any) studies are cited, so it seems most of the assertions are based on Beckwith's experience and opinions. It's more disjointed and meandering than logically organized. It isn't as astute as Selling the Invisible, which I highly recommend.Drawing Your Blueprints"Clients feel about a service the way they feel about the provider."Ask yourself, "If I ran a competi [...]

    4. James Moes

      It was a good read while Photoshop or Lightroom was batching photos, or my MacBook was just running plain slow. It asks a lot of questions, prodding the reader to be honest with how one is running their business.How do we want our lives, at work and outside of it, to be different?Never mind what we have done or others have done: What is possible?What would clients think was remarkable?If we were starting from scratch today, what would we do differently?How would we organize ourselves to better s [...]

    5. Marian Deegan

      As a fan of Malcolm Gladwell, and after my friend Hugh extolled the virtues of Powells Bookstore in Portland, I knew I was on to a find when Beckwith mentioned both Gladwell and Powells in the first four pages of his latest contribution to business strategy. I'd been overwhelmed by the sheer number of savvy practical insights and tips he offered in Selling the Invisible recommended to me several years ago by that unerring arbiter of quality, Linda Levy. Maintaining such an intensity of fresh i [...]

    6. Will Barrett

      Initially, I was put off by the structure of this book - short 1-2 page anecdotes ending in an aphorism on business. After a while, though, I found the combined wisdom to be very in line with my experience in business, and the advice to be clearly written and insightful. This would be a great business book for someone just starting out. I wish I had read it years ago.

    7. Matt

      What a snoozer. I tried to stay with this, but I couldn't do it. I was listening to the audiobook, and the author himself was narrating. Perhapsy because of his annoying voice, that also didn't help. It just seemed to "pie in the sky" when he calls it a "Field Guide". I don't think so.

    8. Fritz Desir

      AWESOME book on what servicing clients means. Written in bit-sized memorable anecdotes. One of those book you should read every other year to stay on top of what service means.

    9. Craig Lindberg

      Reading the book a second time ten years after the first in 2003 shows the premise is well founded, still relevant and highly recommend if you are in any kind of business.

    10. L

      This book discusses a multitude of client topics. The writing is lucid and the thoughts are practical. As a busy person, I appreciate the lack of writing fluff.

    11. Tim Johnson

      Great stuff with good tips and a quick read. Interesting that when I called Beckwith's office, his staff did not handle my call as he advocates in his books.

    12. Andy Mcilwain

      I'm a fan of Selling The Invisible and The Invisible Touch, two of Harry Beckwith's other titles. Unfortunately, What Clients Love just doesn't match up to either of those books.

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